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This article was originally published on Fleet HV News and is republished here with permission.

‍Source: Eyes in the cab: balancing safety and surveillance

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In-cabin cameras are one of the best safety tools available to fleet operators, but deployment can be fraught. Zetifi CEO Dan Winson on the decisions that determine how well or badly a roll-out lands.

Deploying fleet cameras isn’t a guarantee they’ll be used. In many cases they’re not. The hardware may be installed and the platform configured but six months later the Fleet Manager is the only person who logs in. Incidents are still reviewed after the fact, rather than prevented, the workforce is quietly resentful, and the safety scores look much the same as they ever did.

In many such instances, the technology isn’t the problem. What separates the programs that change outcomes, from those that don’t, is a set of decisions made upfront.

Why deploy cameras at all?

The safety case for cameras has strengthened considerably as the technology has improved. AI-powered systems can detect phone use, fatigue, smoking, and seat belt non-compliance in real time and alert the driver in the cab when something needs attention. Footage stored in the cloud can be made available immediately when an incident needs reviewing. Fleet operators using this technology report meaningful drops in at-fault incident rates, faster resolution of disputed claims, and lower insurance premiums over time. That’s the kind of compliance evidence regulators and large enterprise customers increasingly expect to see. Then there’s the driver-protection angle. The same footage that monitors behaviour is the footage that clears a driver when someone else causes an incident.

Decision one: Dashcam or connected solution?

A basic dashcam records footage that can be useful after an incident, but it can’t help prevent one from occurring. A connected solution that integrates with your telematics platform, generates event-based alerts, supports driver coaching workflows, and feeds data into your operational reporting does. If your goal is protection from contested liability claims, a dashcam may be sufficient. If it’s reducing incidents over time, the connected layer is what does that work.

Decision two: Outward-facing, inward-facing, or both?

Outward-facing cameras capture what happens on the road. They tend to be an easier sell to workers and unions because they’re clearly oriented toward external protection. Inward-facing cameras that monitor driver behaviour are more prone to privacy pushback. Long-haul fleets where fatigue is a known risk have a good case for the latter while urban fleets doing short runs may find outward-facing cameras suffice. A staggered approach works in some settings: outward-facing first, with inward-facing introduced once trust is established. Workplace surveillance legislation also varies and legal advice is essential.

Decision three: Do you need AI event detection?

AI event detection is what turns a recording system into a safety program. It enables real time, in-cab coaching, automatic event flagging, driver safety scores, and the kind of targeted alerting that scales beyond what a manager can review manually. If you want to identify your highest-risk drivers before they have an incident, run a coaching program that’s responsive to individual behaviour, or generate the compliance records that insurers increasingly expect, AI is what makes that possible. If your use case is purely evidentiary you can get there without it, but you’re leaving most of the value on the table.

Decision four: How aggressive should the alerting be?

This is the decision that separates programs that work from programs that drift. Systems configured too aggressively flood drivers with in-cab notifications and managers with event alerts. After a while, both groups stop responding to what they perceive as excessive noise. Getting the thresholds right during your pilot phase will result in a genuine safety uplift, not an irritant to be tuned out.

Decision five: Where should the alerts go?

Camera platforms route alerts within their own portal by default, which means the fleet manager sees them and the rest of the organisation mostly doesn’t. That’s a problem because fleet safety isn’t only a fleet management activity. WHS, HR, and operations managers all have legitimate reasons to see safety data, but having to log into a fleet portal can be an impediment. When alerts are only visible to fleet teams, the follow-up actions they should trigger, such as coaching, retraining, and pattern-based escalation, often don’t happen.

Microsoft 365 is foundation technology for most organisations. That makes  it the optimum environment for safety alerts to land. Rather than an alert sitting in a generic inbox, a critical event from the camera system can route to the right supervisor in Teams the moment it triggers, with the responder named and the workflow defined. A pattern of harsh-braking events from one driver can trigger an automated coaching task. Driver safety scores can sit in Power BI alongside other operational data for regular leadership review, rather than being presented in a standalone monthly report. The camera vendor’s portal isn’t where the safety program runs; it’s where the data is generated. The program runs in the workflows that follow.

The conversation that has to happen

These technical decisions matter. So does the way the human aspects of a camera roll-out are managed. Telling drivers they’re going to be monitored continuously is rarely a popular announcement, and the resistance, when it comes, is often a reasonable response to a change that hasn’t been properly explained. Workers who don’t understand why cameras are being installed and what will happen to the footage will inevitably reach for the worst-case interpretation. Engaging with the workforce early can help avert industrial unrest and improve the likelihood of successful uptake. The footage that monitors a driver is the same footage that protects them, and most drivers recognise that when it’s explained clearly. For organisations committed to fleet safety, it’s one of the most important conversations you can have.

This article was originally published on SMBTech and is republished here with permission.

‍Source: Your Drivers Aren’t Wrong To Be Suspicious Of Fleet Cameras

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It’s easy to attribute the resistance to misunderstandings and poor messaging. Both can be factors. But often the workers asking hard questions are doing exactly what you’d want them to do. That is, noticing that the rules are changing and asking why.

Telematics Already Crossed Lines

Most fleets were collecting large amounts of data well before cameras arrived. Location, fuel consumption, harsh acceleration, braking and cornering, time on site and idle time were logged, scored and reviewed by managers, often without drivers knowing which events were being flagged or what was being done about them.

The data is, of course, genuinely valuable. Harsh ABCs are leading indicators of crash risk, fuel discrepancy monitoring catches both honest mistakes and occasional fraud and location data is essential for scheduling, dispatch and incident response. The fleets that handle telematics well are those that educate their drivers from the outset. That includes explaining what will be collected, what will trigger a coaching conversation and what will simply be stored. This makes the system feel like a tool rather than a trap.

The fleets that don’t get this right tend to find out, over time, that drivers have stopped trusting the platform and started working around it.

Cameras Raise The Stakes

Telematics watch the vehicle but cameras watch the person. That’s a line a lot of drivers aren’t comfortable having crossed unless there’s a clear conversation about why it’s happening.

The conversation that works isn’t complicated. The same footage that records a driver behaving badly is the footage that clears them when someone else causes an accident. In industries where road incidents generate contested claims, that protection can mean the difference between a driver wearing costs unjustly and walking away with their record intact. Most drivers understand that argument when it’s put to them honestly. Unfortunately, all too many don’t have it discussed at all, prior to the cameras appearing in their cabs.

Configuration choices matter just as much as the conversation. Outward-facing cameras may be sufficient if liability protection is the main goal, while inward-facing monitoring is harder to justify unless fatigue or distraction are known risks. Event-triggered recording is more defensible than continuous recording in most contexts and drivers with strong safety records can reasonably be excluded from the more intensive settings. These choices are easier to discuss with workers when they’re presented as decisions the business has made deliberately, rather than as default system settings.

Workplace surveillance legislation also varies by jurisdiction and the specifics around notice, consent and data handling are detailed enough to necessitate legal advice during the planning stage.

Another common pitfall is alert fatigue. If aggressively configured systems flood drivers with in-cab notifications and their managers with event alerts, both groups will eventually stop responding to either. Running a pilot, with thresholds tuned to proposed alert volumes rather than vendor presets, can put paid to this problem.

Where The Data Ends Up Matters Too

Telematics and camera platforms are the right environment for the fleet team, but they aren’t the right environment for everyone else who has a legitimate interest in the data. This cohort may include WHS Managers, Operations Leads, HR and Supervisors.

When safety data is stored in a fleet portal that most of the organisation does not access, the workflows the data should trigger tend to falter. Coaching follow-ups slip, policy acknowledgements are hidden away in spreadsheets and drivers with declining scores don’t receive the timely refresher training they need.

Routing fleet data into the tools the rest of the business already uses, for example, alerts going through Microsoft Teams, acknowledgements tracked in SharePoint and trends sitting in Power BI alongside other operational data, is what makes the difference between a monitoring system and a working safety programme. Bottom line: The technology is only as useful as the workflows built around it.
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Paul Maybon is Chief Product Officer at Zetifi

This article was originally published on Safety Solutions and is republished here with permission.

‍Source: Safety Solutions – Staying alive: how technology can minimise the risks of distracted driving

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Having drivers on your team who don’t keep their full attention on the road is dangerous on multiple fronts. GEORGE HOLT, Compliance Manager at Zetifi, set out how technology may be able to help.

Twiddling with the sound system, sipping on a hot or cold drink, surreptitiously scrolling or messaging on a phone… There’s a plethora of ways drivers can have their attention taken away from the road, manually, visually and mentally.

And when that happens, the chances of a road accident or incident increase significantly. So much so that distracted driving is the main contributing factor in about 16% of serious casualty road crashes, according to the Australian Automobile Association.

In recent years, mobile phones have emerged as one of the chief causes of driver distraction, here in Australia and around the world.

Taking responsibility for workers’ behaviour on the road

If one of your employees is involved in an incident or accident while they’re on the job and driving a company vehicle, it’s not only a problem for them and the individuals they’ve endangered or injured; it’s a serious risk for your business.

Damage to company vehicles can disrupt operations and push up your insurance premiums; putting a dent in your profitability and bottom line.

Your brand and business reputation may take a hit too, if driver distraction has led to a worker causing serious harm, or worse, to other road users or pedestrians, as well as themselves.

And in today’s times, the legal responsibility for that harm may not fall on the perpetrator alone.

Your organisation could be deemed responsible, as could the individuals who lead it. There’s an onus on directors to mitigate known risks and that means those who don’t take steps to address the danger posed by distracted drivers could potentially find themselves held personally liable for any adverse outcomes that ensue.

Turning to technology to tackle driver distraction

Responsible businesses will already have policies in place to keep their employees safe. Typically, these will preclude eating, drinking, vaping and using devices while driving.

Policies should also mandate regular breaks when workers are travelling long distances. But setting strict rules is one thing; enforcing them can be quite another matter.

That’s where technology has an important role to play. It can help ensure that when workers are behind the wheel they’re not zoning out or turning their attention to text messages and social media feeds on their phone when they should be keeping their eyes on the road.

Devices today can sense worker environments, deliver precise location awareness and create intelligent connections between devices, systems and people, via connectivity, telematics and applications, including vehicle-mounted camera arrays.

The signals they detect and transmit can be swiftly and seamlessly interpreted and forwarded to key personnel responsible for instigating an immediate and appropriate response.

Smart antennas seamlessly integrated with third party applications, such as telematics, can be a game changer. There are several compelling use cases, from context aware tracking to enhance lone worker safety via the use of a smart antenna, to detecting mobile phone usage with a dash camera integrated with edge AI.

The latter can provide accurate, up-to-the-second intelligence on how employees are conducting themselves behind the wheel, along with the ability to correct aberrant behaviour immediately, via alerts, nudges and messages that remind distracted drivers to focus on the road.

Implemented across your company fleet, this technology can be an effective means of reducing the risk of an accident in the moment, and the catalyst for positive changes to your organisation’s driving and workplace culture over the longer term.

Taking smart steps to protect the public and your business

Whatever the nature of your business, ensuring your employees act in a safe and responsible manner when they’re on the job and on the road is critical.

Implementing platforms and processes that demonstrate you’re serious about doing so can help you protect the public, your organisation’s assets and its reputation and bottom line. Having access to technology that allows you to monitor and manage worker safety and on-road behaviour means you can be secure in the knowledge you’re doing all you can to mitigate the risk posed by driver distraction when your workers are behind the wheel.

If having a mobile workforce that’s an asset not a liability is important to your business, it’s an investment that makes excellent sense.

The missing link in driver safety, Connected Fleet Safety integrates telematics, agentic AI and Microsoft 365 to manage WHS business risk and bolster safer, smarter fleet management across Australia

Wagga Wagga, 24 March 2026 – Zetifi, an Australian wireless company that designs and manufactures smart antennas for cellular and radio devices with market-leading design, quality, and performance, has launched a new proprietary platform which helps organisations with distributed and mobile workforces manage driver safety and WHS risk by turning safety signals into action, records, and evidence.

Zetifi’s new Connected Fleet Safety platform is built on Geotab GO9 telematics, Geotab GO Focus Plus AI-powered video and Microsoft 365 workflows and integrates with Zetifi policy mapping, workflow design, agentic AI, and tuning.  It helps organisations move beyond tracking and alerts to deliver policy-driven safety action, follow-up and evidence.  It works through Microsoft-native workflows connecting vehicle, driver and field signals to alerts, actions, reporting and evidence within the systems teams already in use.

As a result, a risk event such as an employee using a mobile phone while driving, for example, is detected and automatically triggers the right alert, assigns follow-up actions and creates a record of response within Microsoft-native agentic workflows.  Key features include AI-powered cameras and telematics and near real-time alerts that prompt action, clear reporting that shows trends, behaviours and emerging risk as well as structured evidence that support compliance and governance.

Ideal for industries with elevated vehicle and remote-worker risk, including agriculture, mining, utilities, construction, transport, and local government, key solution features which help put safety policy into practice with minimal additional manual effort include:

Connected fleet safety 

Positioned as an operational safety layer, Connected Fleet Safety helps organisations turn risk signals into response, follow-up and evidence, not just detection.  Specifically, the platform turns signals into:

• Alerts when action is required
• Tasks and follow-up workflows
• Reports for review
• Records and evidence for compliance

Policy-driven safety, applied in real operations

Organisations can apply their existing WHS safety policies consistently without adding manual effort.  Policy is embedded into agentic workflows, guiding what happens next, capturing required actions and creating a clear record of response.

Built to work inside Microsoft environments

The platform integrates directly with Microsoft 365, allowing teams to manage alerts, actions and records within familiar tools. This reduces friction and avoids the need for additional standalone systems.

Built from connected safety signals

Connected Fleet Safety is powered by inputs from telematics, AI-powered cameras, smart antennas and two-way radios.  Zetifi’s partnerships with Geotab and Icom, alongside its own hardware, APIs and integrations, bring safety signals into a single operational workflow model.  While telematics remains an important data source, the value is in how that data is used to drive action and evidence.

Expanding differentiation: policy-driven agentic AI and Microsoft-native workflows

Zetifi is evolving towards policy-driven agentic AI and Microsoft-native workflows that help interpret events, apply policy, guide next steps and reduce manual review.  This improves consistency, reduces admin load and strengthens safety outcomes over time.

“Australian fleets don’t need more disconnected alerts, says Dan Winson, CEO, Zetifi.“ They need a practical way to turn vehicle and worker safety signals into action, follow-up and proof. As a result, we have developed Connected Fleet Safety for operationalising safety, not just monitoring it. The result is that we are helping organisations work where they already work, while improving safety outcomes.

“Ultimately, what makes Connected Fleet Safety different is that it does more than track vehicles or raise alarms. It helps organisations respond more consistently across fleet safety and lone worker safety, within the workflows they already use. Our goal is simple – fewer incidents, less disruption and more people home safe.”

Availability

The platform is live, with Connected Fleet Safety pilots already deployed in Australia and broader rollout underway.

Zetifi will showcase its Connected Fleet Safety Solution at the Workplace Health & Safety Show in Brisbane on 25-26 March at booth number G08.

About Zetifi

Zetifi is an Australian wireless technology company designing award-winning Smart Antennas and connected fleet safety solutions. Combining advanced antenna engineering, onboard electronics and cloud integration, Zetifi connects vehicle, radio and field safety signals to agentic workflows, alerts and evidence for connected fleet safety and lone worker safety.  For further information, please visit https://www.zetifi.com/ or https://www.zetifi.com/connected-fleet-safety

Source: Using technology to safeguard the mental health of mobile and field workers‍

Australia is a big country and travelling long distances on deserted roads is all in a day’s work for many mobile and field workers. So is toiling in isolated locations, miles and hours from towns and cities, as many agricultural and resources sector employees do.

While mobile phone coverage has improved in recent times, it’s still far from universal. Black spots remain plentiful in rural and remote locations.

Knowing you’re out of phone range is not a pleasant feeling. For lone workers travelling and working solo, it can mean being stranded by the side of the road for hours or even days, should they experience a breakdown or face other dangers such as human or animal aggression, an unfortunate medical event, or seasonal climate disaster.

And, in the event of a collision or industrial accident, they may well find themselves seriously injured and unable to raise the alarm that they need help urgently.

On the road and on your own

Fortunately, businesses are becoming alert to the fact that knowing they’re off the grid can be extremely stressful for workers. Over time, that stress can have a harmful effect on mental health and wellbeing.

Given mental health is the leading cause of absence and long-term incapacity in the workplace — it costs the Australian economy as much as $220 billion annually, by the Productivity Commission’s reckoning — there’s a clear imperative for businesses to take practical steps to promote worker safety and wellbeing wherever they can.

Doing so is both socially responsible and commercially smart. In recent years, states have strengthened regulatory frameworks around psycho-social hazards; putting the onus squarely on businesses to identify, mitigate and manage them. In fact, directors who fail to take sufficient steps to safeguard workers’ psycho-social wellbeing may find themselves held personally liable for adverse consequences that arise as a result.

Turning to technology to boost worker wellbeing

That’s where technology has an important role to play. It can ensure lone workers, however remote their location, are not left feeling like they’re out there on their own.

Devices today can sense worker environments, deliver precise location awareness and create intelligent connections between devices, systems and people, via connectivity, telematics and applications including lone worker duress and safety alarm tools.

The signals they detect and transmit can be swiftly and seamlessly interpreted and forwarded to key personnel responsible for instigating an immediate and appropriate response.

That’s not always possible when a lone worker is solely reliant on their mobile phone to summon aid. As a safeguarding system, it’s far too vulnerable to single point failure. Should the network drop out, for example, or the phone malfunction, there’s no Plan B for getting word back to base.

Instead, what’s needed are two things:

1. An improvement in reliability where possible, extending coverage, and better high-quality devices, but this only takes you so far.
2. Redundancy, which is infinitely more achievable because no matter how high the quality of a device or network, things can and do go wrong.

However, ultimately, you need a back-up plan, including the use of antennas able to provide back-up signalling methods and back-up connectivity, so if a worker’s phone isn’t working it can get critical information out. Seamless integration with third party applications, such as telematics, can also be a game changer. This can provide businesses with highly accurate collision data on sudden stops and vehicle impact, along with the ability for workers to check in regularly and send an SOS via cabin-mounted and portable duress buttons.

Efficient incident management

If the technology array that’s adopted integrates seamlessly with low-code tools and systems, monitoring and managing remote worker activity can be highly efficient and cost effective. Indeed, by drawing on existing organisational structures, citizen developers can create customised workflows that ensure the right people are alerted, based on the nature of the data received.

Emerging agentic AI capabilities today also enable users to build intelligent virtual agents that can make decisions and issue instructions autonomously, around the clock. In effect, that means someone’s in the office, all the time, looking out for lone workers who are on the road and in the field.

Taking care of the team physically and mentally

Irrespective of the industry, a healthy, high-performing workforce will always be any organisation’s greatest asset. Whether they’re in the office or out on the road alone, it’s vital that steps are taken to show the team the company has their back. Having access to intelligent antenna technology that allows them to share their location and signal for assistance means they can get on with the job, secure in the knowledge they’ll receive speedy support whenever it’s needed.

If providing a mobile workforce with greater peace of mind is a priority, it’s an investment that will stand any business in excellent stead.

Source: Fleet Managers Need To Address Their ESG Metrics In 2026

Warwick Clancy, Chief Operating Officer at Zetifi, discusses why fleet managers must better understand and act on environmental, social and governance (ESG) metrics in 2026.

From July 1 this year, mid-sized enterprises, defined as those with annual revenue greater than $200 million or more than 250 staff, will have to join the top end of town in reporting their ESG efforts.

Another year on, on 1 July 2027, it will be the turn of the next tier down – businesses with $50 million revenue and more than 100 staff.

The legislation has put the onus on businesses to take action and prove they’re doing so.

That means developing a rigorous Environmental, Social and Governance framework and policies, measuring the success of activities to promote optimal social outcomes and reduce the entity’s footprint on the planet, and disclosing progress across all aspects of operations via an annual sustainability report.

Focusing on fleet efficiency

For businesses which run sizeable fleets, minimising their vehicles’ impact on the environment makes excellent sense and it’s an area where progress can be measured and built on in real time, not just reported annually.

Putting formal policies in place that mandate employees drive to conditions and avoid speeding can enable them to create a collective difference over the long term.

That’s because it’s been proven that smooth, safe driving results in lower fuel consumption, fewer incidents and accidents, and reduced wear and tear on vehicles.

Efforts to minimise risky and inefficient driving are more likely to be effective if aberrant behaviours are detected in real time and offending drivers prompted to correct them.

Carbon emissions can be cut by this and other straightforward measures, such as reducing vehicle idling time and facilitating carpooling for workers who need to travel to the same location at the same time.

Measuring what matters

Making changes such as these – and demonstrating you’ve done so – necessitates having access to up-to-date insights into how workers behave when they’re behind the wheel of company cars, utility vehicles and mobile machinery, as well as information on the condition and fuel consumption of those vehicles.

That’s where technology has a vital role to play.  When fitted to vehicles, connected trackers and telemetric devices can sense their environments, deliver precise location awareness, capture granular data on how those vehicles are being driven, and create intelligent connections between devices, systems and people.

The signals devices detect and transmit can be sent to the corporate governance team who can use that intelligence to develop comprehensive ESG metrics for the company fleet.

The evidence generated can, for example, be used to build detailed pictures of driver behaviour; identifying individuals who regularly exceed the speed limit and those whose driving patterns are erratic or unsafe.

Interventions can be triggered once pre-determined thresholds have been reached and evidence of offending drivers’ subsequent behavioural changes measured and documented in Environmental and Governance reporting.

Fuel consumption and usage data can also be captured regularly and married with service and repair histories, for every vehicle in the fleet.

Using data to drive ESG improvements

Once in possession of these insights, an ESG team can develop a comprehensive set of fleet metrics and then instigate initiatives to improve them.

A compliance program for individuals who regularly drive unsafely can, for example, be an effective means of modifying their behaviour behind the wheel.

The detection of a risk event in real time means they can be given immediate feedback followed by coaching and counselling, to prevent a recurrence of the incident.

For example, should an employee contravene their employer’s ‘no mobile phone use while driving’ policy, their vehicle’s telemetrics system could detect the breach, prompt a correction, alert their manager, log the real time coaching that occurred and preserve the evidence for ESG reporting purposes.

In the long term, such positive actions can reduce fuel consumption and vehicle wear and tear while lowering the risk of incidents and injuries for the individuals involved and those with whom they share the road.

That’s a social outcome that’s in everyone’s interest, given the devastating impact of serious and fatal accidents on families and communities.

Meanwhile, having the capability to monitor lone worker settings and respond quickly to incidents involving danger and duress make for a significantly safer working environment.

Driving ESG improvements in 2026 and beyond

Monitoring and improving sustainability is a moral imperative for responsible Australian enterprises of all stripes and sizes and a legal one for many.

Fleet operations offer one of the clearest pathways from policy to measurable proof, at a time when reporting expectations demand greater transparency and defensibility.

The smart deployment of tracker and telemetric technology can help businesses reduce the environmental impact of their fleet vehicles, while creating safer conditions for employees and other drivers on the road.

It enables them to not only measure their vehicle emissions but to show the actions they’ve taken to minimise them, while at the same time safeguarding workers and the public.

If increasing transparency, managing risk and demonstrating solid environmental and social credentials is important to your business this year, it’s an excellent addition to the company toolkit.

Zetifi’s Smart Antenna platform combines high-performance UHF and 4G/5G antennas with Bluetooth tracking and GPS logging, offering seamless integration into existing telematics platforms.

It delivers the kind of infrastructure needed for real-time carbon accounting and verifiable sustainability metrics as ESG reporting shifts from voluntary to mandatory.