Smart Connectivity Solutions
Smart Antennas. Smarter Connections.
Smarter Antennas. Smarter Coverage.
Zetifi Smart Antennas provide Safer Connections, built on world-leading partnerships with enterprise workflows through the cloud with Microsoft 365 Power Platform
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What industry leaders are saying
Built for Microsoft 365
Zetifi Connected Fleet Safety is a Microsoft-native risk management platform. We turn signals from Smart Antennas, telematics, and two-way radios into alerts, reports, and evidence that support safer, simpler operations.
How Zetifi drives connectivity
What our customers are saying
"Excellent product and support recently travelled between Orange and Canberra would’ve only been without service around 10 mins on the whole trip where previously we loss service between towns"
"On a recent drive 330 k's West where I generally lose phone service at least ten times I only lost it four times and in the areas where I'd normally lose it, I still had two bars of 4G."
"I travel throughout regional NSW as well the outback regions. Prior to the using the booster and antenna combination I used to experience regular phone drop outs. Now these drop outs are very few if at all. I have found the strength and clarity of the calls have all improved. Overall I am very pleased with the equipment and the service that I received from Zetifi has been exceptional."
"I like that it is definitely an improvement from other antennas before I had no service whatsoever. Now I can at least hold a conversation if it's muffled or during switching."
"Very happy with Zetifi antenna. Service all the way from Wagga to Lockhart and service all the way to beyond Port Augusta plus extended range around all the roadhouses on the Stuart highway north."
"Great product, fantastic customer service. Easy to use and setup. Range is increased massively over standard mobile phone coverage… in hilly country of the Central West range is much improved. Would definitely recommend buying this product."
"My calls don't drop out in bad reception areas. It seems to work better in the hilly areas now."
"Huge improvement to coverage in regional/remote QLD. Certain routes I am now getting 95%+ connection where previously there were many dropouts over long distances… a significant improvement in connectivity and quality of connection... great product, could be a lifesaver!"
"It does what you say it does, and the quality is great as well... blackspots are significantly decreased."
"I do a lot of travelling for work, servicing regional clients. I really noticed the improvement in the first week! A location where I had visited a couple of weeks previously, where I had no service on my Telstra phone, with the Cel-Fi and Smart Antenna turned on in the car, I had full 4G. Great product, and great tech support when I was installing and setting up."
"The CEL-FI booster with the smart antenna has filled in known black spots where previously I would have no signal at all."
"Was extremely disappointed at first, after speaking with your support team and making changes to the CEL-FI unit I am extremely happy with the antenna performance. Love your product. Will be purchasing a dual-purpose antenna in the near future. 10/10 - Improvement since using the Smart Antenna with a CEL-FI."
"I was very surprised at the performance of this antenna compared to several other brands and models I've had. The app is awesome to keep track of its parameters and change on the go if necessary. My navigator (wife) was constantly browsing when not sleeping. Obviously, there were no signal areas but from previous trips I can say this antenna outperforms all others."
"Highly rate this product. And the customer support is amazing had one little issue and had an email the next morning offering assistance and a phone call to help walk through what I needed. Great work!"
“If you haven’t got the confidence that you can make a call or easily get information, our whole day would just fall over. Having that uninterrupted connectivity makes a big difference to helping serve our customers and the productivity of the business."
“I can’t believe what a difference this is making to our operations. A working phone isn’t a luxury – it’s a must have for all businesses, especially farms.”
“Having a Wi-Fi network across the property has allowed us to have fast internet access everywhere we need it, it’s great. The install was surprisingly easy and the team at Zetifi have been really helpful.”
"Recently purchased a Smart Antenna and CEL-FI from Zetifi and WOW! The usual spots close to home where I know that I have to pull over to keep talking, I can now continue driving. Going to be a time saver and keep clients and work contacts happy without the dropped calls."
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Latest News
Zetifi Wins Silver at the 2026 BETTER FUTURE Australian Design Award for Product Design Technology
Wagga Wagga, Australia, 6 February 2026 – Zetifi, an Australian wireless company that designs and manufactures smart antennas for cellular and radio devices with market-leading design, has won a Silver Award in the Product Design Technology category of the 2026 BETTER FUTURE Australian Design Awards.
Zetifi’s UHF CB Smart Antenna, designed and manufactured in Wagga Wagga, New South Wales, transforms the humble antenna into an intelligent connectivity hub enabling duress alerts, lone-worker check-ins, automated asset tracking, and real-time location reporting. Supported by multiple patents and a cross-functional team, the product sets a new benchmark for connected vehicle operations and safety, with practical benefits for drivers, fleets, and remote communities.
For decades, vehicle antennas for two-way radios have remained largely unchanged, simply passing signals to and from hardware hidden elsewhere in the vehicle. Zetifi’s UHF CB smart antenna is the first vehicle antenna with active electronics integrated into the housing. As a result, the point where RF enters the vehicle becomes the place where events are detected, processed and sent to the cloud. The design unifies GPS, Bluetooth, Wi-Fi, cellular and support for UHF radios in a single compact form, enabling safety and connectivity features from the antenna itself.
“Winning this award is recognition of our expertise and insight to imagine the possibilities, develop strategies to bring them into being and pursue market opportunities with precision and patience, says Dan Winson, Founder and CEO, Zetifi. “At the same time, our ongoing success is heavily contingent on the strength of Zetifi’s relationships with our key technology partners and dealer community which has enabled our company to achieve extraordinary growth and invest in solutions to meet market the demands of businesses requiring solutions for connectivity, worker safety and compliance reporting.”
Zetifi’s UHF CB Smart Antenna started with a clear goal: improve RF performance and deliver reliable coverage for vehicles in harsh, remote environments. Safety was always central. Better connectivity meant better chances for drivers and crews to get help when matters.
Achieving that needed more than a stronger antenna. It required coordinated work across mechanical design, RF, electronics, firmware, cloud architecture, app design and continuous field testing. Early prototypes focused on signal quality and resilience. Real-world use with farmers, contractors and road crews then revealed a larger opportunity.
Customers asked simple, practical questions. Could a UHF button press raise a duress alert? Could vehicles check workers in and out automatically? Could the system confirm that radios, PPE and tools were actually on board? All while the connectivity landscape was shifting fast, with Starlink and other networks suddenly making “coverage almost everywhere” realistic for vehicles.
That changed the brief. The antenna was no longer just a way to feed a radio. By integrating GNSS, Bluetooth, Wi-Fi and cellular into the housing, it became the natural place to sense location, detect nearby devices and send events to the cloud. The team iterated quickly, using on-road data and customer feedback to refine features.
The result is a smart antenna platform that replaces stacks of antennas, routers and telematics boxes. It uses Starlink and cellular for backhaul, and turns the humble UHF CB radio into a lone worker safety solution that can integrate, via open-source APIs, with enterprise platforms. At the same time, the antenna moves computing and control into the antenna itself. GNSS, Bluetooth, Wi-Fi, cellular and UHF sit in one compact housing with an open API into telematics and enterprise platforms, so the antenna mount becomes a location-aware edge device.
Key innovations included in the UHF CB Smart Antenna are:
- User-centred design: UHF button presses and BLE tag events trigger duress alerts, check-ins and location reports without extra screens or apps.
- Mechanical and assembly: Parallel radome profiles allow part reuse, while a compression holder for the PCB array adds strength and supports efficient assembly and heat paths.
- RF and electronics: RF simulation plus on-road validation, using on-board electronics to log performance over thousands of kilometres, enables refinement, RF quality assurance and the use of thin coax for cable management and longevity.
- Software and ecosystem: Open APIs, over-the-air updates and work with Icom and Telstra turn the hardware into a platform for safety and fleet features.
- Test and validation: Shaker table testing and long-term field trials underpin an industry-leading 5-year warranty.
In addition, the antenna itself is designed to use energy efficiently and to last. Careful RF and electronics design minimise wasted power and support long duty cycles in harsh conditions. Rugged construction, high ingress protection and vibration-tolerant mechanics reduce failures and the need for early replacement. At the same time, standard mounting and cabling, plus over-the-air firmware updates, extend the useful life of each antenna as software and use cases evolve.
About Zetifi
Zetifi is an Australian wireless company that designs and manufactures Smart Antennas for cellular and radio devices. Its technology is used across agriculture, fleet, mining and enterprise sectors and supports telematics, telemetry and safety systems for vehicles and field equipment.
Media Contacts
Zetifi
Leslie Beckman, Head of Marketing
0419 705 391
leslie.beckman@zetifi.com
Zetifi partners with Geotab to deliver Connected Fleet Safety in Australia
Wagga Wagga, Australia, 30 January 2026 – Zetifi, an Australian wireless company that designs and manufactures smart antennas for cellular and radio devices with market-leading design, quality, and performance, has announced a strategic partnership with Geotab, a global leader in connected vehicle solutions.
The partnership will deliver connected fleet safety insights to Australian businesses with a focus on providing clear, evidence-based visibility into driver behaviour, helping organisations understand how safely vehicles are being operated today and where risk exists.
Zetifi develops connectivity and safety technology for fleets operating beyond reliable coverage, with its Smart Antenna platform integrating telematics, two-way radio safety features, and enterprise workflows.
By combining Zetifi’s connectivity expertise with Geotab’s advanced telematics platform, businesses will gain access to practical driver safety insights including speed, braking, acceleration, and cornering performance. These insights support safe driving assessments and deliver risk management recommendations that help protect drivers, businesses, and directors through objective, defensible data.
Founded to solve connectivity challenges in regional and remote Australia, Zetifi embeds GNSS, onboard compute, and connectivity directly into its Smart Antennas. This enables reliable data capture at the edge and seamless integration with telematics, radios, and enterprise systems, turning everyday fleet activity into safety alerts, operational insights, and documented evidence for worker safety and governance.
“Connected fleet safety is about visibility and proof,” said Dan Winson, CEO of Zetifi. “Business owners and directors carry real responsibility for how vehicles are used at work. By combining radio-based safety features with one of the world’s leading telematics platforms, we’re helping organisations understand risk, improve behaviour, and demonstrate that safety controls are operating in practice.”
Geotab is a global leader in connected vehicle solutions, supporting fleets across government, transport, utilities, and commercial sectors in Australia and worldwide. Its open platform enables partners to extend telematics data beyond dashboards and into operational systems that improve safety, efficiency, and sustainability.
“Australian businesses face rising pressure to show active lone worker safety management,” said David Brown, Associate Vice President of Geotab, APAC. “We are pleased to welcome Zetifi to our network of partners. Zetifi brings two-way radio-based capabilities such as duress, lone worker check-ins and man-down into an organisation’s existing telematics system and workflows. That approach can add safety capability without the unnecessary complexity of layering in separate duress-specific platforms, while still supporting data-backed decisions to reduce incidents and protect people and business.”
The partnership is already live, with two Connected Fleet Safety pilots deployed in Australia and an entry-level offering available immediately. A broader national rollout will focus on industries with elevated vehicle and remote-worker risk, including agriculture, mining, utilities, construction, transport, and local government. Zetifi will deliver Connected Fleet Safety as a managed service, providing structured alerts, regular reporting, and board-ready evidence packs to support ongoing safety oversight.
About Zetifi
Zetifi is an Australian wireless company that designs and manufactures Smart Antennas for cellular and radio devices. Its technology supports telematics, telemetry, and safety systems for vehicles and field equipment across agriculture, fleet, mining, utilities, and enterprise sectors.
About Geotab
Geotab is a global leader in connected vehicles and asset management, serving approximately 100,000 customers worldwide. Headquartered in Oakville, Ontario and Atlanta, Georgia, Geotab leverages advanced data analytics and AI to optimise fleet performance, reduce costs, and drive efficiency. Processing 100 billion data points daily from over 5 million vehicle subscriptions, Geotab supports Fortune 500 companies, mid-sized fleets, and the largest public sector organisations, including the U.S. federal government. Celebrating 25 years of innovation, Geotab remains committed to safety, sustainability, and data security. Learn more at www.geotab.com.au
Media Contacts
Zetifi
Leslie Beckman, Head of Marketing
0419 705 391
leslie.beckman@zetifi.com
Geotab
Edelman for Geotab
Varsha Viswanath
Zetifi and Icom launch partnership to deliver a next generation UHF CB Radio solution for Australia
Zetifi and Icom have formed a partnership to introduce a new UHF CB Radio Pack that delivers a fresh wave of innovation to a market that has seen little technological change in recent years. The combined solution brings together Zetifi’s Australian-made Smart Antenna technology and Icom’s world renowned radio engineering to create a communications package designed for modern vehicles, demanding terrain and commercial field operations.
The partnership also sets the foundation for future developments in location services, duress alerts and advanced telematics that will be of particular interest to fleet operators, utilities, emergency services, mining, agriculture and 4x4 accessory dealers across Australia.
“Bringing Zetifi and Icom technology together marks an important step forward for UHF radio in this country. This partnership combines complementary strengths and sets us up to deliver safer, smarter and more connected solutions for Australian drivers and fleet operators. This launch is only the beginning of a broader roadmap that brings location intelligence, duress capability and advanced telemetrics into the hands of customers who rely on dependable communication every day.”
— Dan Winson, CEO, Zetifi
A new UHF CB Radio Pack for Australian conditions
The pack pairs a core Zetifi Smart Antenna with the Icom IC-455 UHF CB radio to create a ready-to-install solution for 4x4 owners, trades, agriculture, transport and commercial fleets. It’s engineered for long service life, consistent clarity and dependable communications in the varied and often harsh conditions unique to rural Australia.
Zetifi Smart Antenna
Zetifi contributes its Smart Antenna platform, manufactured in Australia and backed by patented technology and a five-year warranty. Key features include:
- 3dBi gain for stable multi-terrain performance
- Heavy duty IP69K rated construction
- New matte black finish that reduces glare
- The only 500mm length CB antenna optimised for bonnets and a 580mm option for bull bars
- Proven performance guarantee.
The Smart Antenna platform also provides a pathway to optional onboard electronics that enable telematics, vehicle tracking and safety functions. These capabilities are currently in development with partners across agriculture, utilities, government and fleet management.
Zetifi technology is already used by a wide range of Australian organisations including Telstra, agricultural associations and rural connectivity programs. Local customers and installers such as Burdekin Communications in Queensland and field users across regional New South Wales have reported significant improvements in coverage and day-to-day reliability.
“Our focus is on practical innovation that improves safety and productivity in the field. The opportunity to integrate Zetifi’s antenna technology with Icom’s trusted radios allow us to move faster and deliver meaningful benefits to customers who depend on simple and reliable communication.”
— Dan Winson, CEO, Zetifi
Icom IC-455 UHF CB Radio
The pack includes the Japanese-made Icom IC-455, a 5-watt UHF CB radio known for clear audio, ease of use and long-term reliability. Features include:
- Loud and clear audio
- LCD speaker microphone with record and playback
- Automatic 12 V / 24 V voltage detection
- Five-year warranty
- Proven performance across Australian industry sectors
Icom’s UHF CB range delivers dependable communication solutions for emergency services, agriculture, mining, 4WD enthusiasts, and a wide variety of commercial and industrial applications. Built to military-grade standards, Icom’s UHF CB transceivers incorporate advanced communication technologies to ensure exceptional durability and performance. Models such as the IC-41PRO, IC-410PRO, and IC-455 are fully compatible with the 80-channel UHF CB network, delivering seamless connectivity and long-term reliability.
“Icom’s radio technology has been trusted globally across many sectors for decades. Our products are designed and built to last in the most challenging environments, tried and tested by military and humanitarian organisations. Working together with Zetifi strengthens our capabilities across the Australian market and further afield. Together, Zetifi and Icom will bring forward features that combine voice communications, location services and safety management into a single, flexible and modern platform.”
— Marty Anderson, General Manager, Icom Australia
Combined value for dealers and fleets
The new pack simplifies purchasing for Zetifi dealers and operators by providing a single, compatible, high-quality solution backed by aligned support and warranty programs from both companies. The combined strengths of Zetifi and Icom offer a clear upgrade path for future safety and telemetric features while retaining the simplicity of UHF CB communication that Australians rely on.
“MIB Projects works across the Pilbara where the environment demands equipment that is tough, dependable and easy to maintain. A solution backed by Zetifi and Icom gives us confidence that we can support our drivers and field teams wherever the job takes us.”
— Cameron Bunker, Managing Director, MIB Projects
Availability
The UHF CB Radio Pack will be available from 1 December 2025 through participating dealers nationwide and at Zetifi.com. Dealer enquiries are welcome through Zetifi.
About Zetifi
Zetifi is an Australian wireless company that designs and manufactures Smart Antennas for cellular and radio devices. Its technology is used across agriculture, fleet, mining and enterprise sectors and supports telematics, telemetry and safety systems for vehicles and field equipment.
About Icom
Icom is a global manufacturer of radio communications equipment with a long-standing history of serving both Australian consumers and professional users. Offering a comprehensive range of solutions—including Airband, Amateur, Land Mobile, UHF CB, Marine, LTE/Networking, and Satellite Communication — Icom products are built on a foundation of Japanese engineering and quality, earning worldwide trust for their performance, durability, and reliability.
Media Contacts
Zetifi
Leslie Beckman, Head of Marketing
0419 705 391
leslie.beckman@zetifi.com
Icom Australia
Kitty Mau, Marketing Manager
0409 017 979
kittym@icom.net.au