Regionally based. Farming focused.

Zetifi was founded in 2017 to overcome the unique connectivity challenges faced by farmers and rural residents. Our regional base in Wagga Wagga, Australia, on the doorstep of one of Australia’s most productive agricultural regions, allows us to consult closely with primary producers and agribusiness stakeholders as we develop our technology and solutions.

Our team

From humble beginnings at the back of a local electronics store just five years ago, we’ve grown into a committed team of 20 employees with diverse skills and expertise in software development, network engineering, manufacturing, agriculture and business development.

Visit our careers page to view open opportunities at our head office in Wagga Wagga or at our satellite offices in Sydney, Melbourne or Rochester, New York.

Dan Winson

CEO & Founder

Paul Maybon

Chief Product Officer

Ben Letchford

Chief Technology Officer

John Lucas

Product Development Manager

Rob Lansdown

Business Development Manager

Luke Brodrick

Solutions Specialist

Spencer Summerhayes

Production Manager

Aaron McCorquodale

Senior Network Engineer

Callum Maybon

Network Engineer

Venna Centeno

Customer Success Manager

Joseph Gerber

Software Developer

Rebecca Morphett

Office Manager

Ramon

Network Engineer

Connor Smith

Junior Software Engineer

Jordan Centeno

Production Specialist

Cass McKinney

Accounts Manager

Arunashis Ghose

Senior Software Engineer

Neil Paterson

Electronics & RF Engineer

Mishal Ismeth

Software Engineer

Our history

2017

Story of farmer installing a 53m tower highlights need for better solutions

While working as a networking teacher at Charles Sturt University and TAFE NSW, Zetifi founder Dan Winson reads about a QLD farmer that installed a 53m tower to address his connectivity issues. Realising that there must be an easier way, Dan started working on a more affordable and scalable way to improve farm connectivity and Zetifi was born!

Dan participates in CSU Agritech Incubator 10 week 'Ready to Launch' pre-accelerator program to test initial ideas for farm connectivity via long-range Wi-Fi

2018

Awarded $25k NSW Government Minimum Viable Product grant

Initial prototypes and pilot sites from backroom of local computer shop

Dan convinced a local IT store Computer DenCity in Wagga Wagga that he needed some space to develop initial product prototypes as part of the MVP grant win. Balancing his time with teaching commitments, evenings and weekends were spent fleshing out early ideas for farm Wi-Fi, building prototypes, and installing networks at test farms around the region.

2019

Name change - Agsensio Pty Ltd/AgriNet becomes Zetifi!

Telstra muru-D and SparkLabs Cultiv8 accelerator programs

Buoyed by early success of local farm Wi-Fi pilots and strong support of farmers, Dan signed up for not one but two startup accelerator programs – muru-D by Telstra and SparkLabs Cultiv8. These programs provided invaluable mentoring and connections. After completing each program and pitching to potential investors, both accelerators came on board with seed funding, enabling Dan to hire some much needed support to progress his vision.

Team grows from one to five with addition of Paul Maybon, John Lucas, Aaron McCorquodale and Spencer Summerhayes

Built and installed farm Wi-Fi networks for first three pilot sites of NSW DPI 'Farms of the Future' program

2020

Began long-term connectivity pilot with Birchip Cropping Group (with support from Telstra and NBN) to evaluate farm and vehicle Wi-Fi solutions in north west Victoria

Received $644k from Federal Government via the Accelerating Commercialisation Grant scheme to progress work on unique 'sleepy Wi-Fi' technology

Awarded $1.47m from NSW Government Physical Sciences Fund to commercialise ZetiCell & ZetiRover

Awarded US$500k prize in Grow-NY business competition

Zetifi takes out second prize in the prestigious Cornell University Grow-NY Food and Agriculture Business Competition, providing a path for entry into the US market and an opportunity to tap into software development talent in Rochester, New York. 

Moved to new head office and manufacturing facility in East Wagga Wagga

First commercial sales of early generation ZetiCell & ZetiRover products

2021

Delivered 50 trial sites for the Alternative Voice Services Trial Program

In early 2021, we were announced as one of six companies chosen to deliver trial sites as part of the AVST Program. This involved recruiting and installing 50 sites for our ZetiBase and ZetiCell products over a few months so the Government could assess our reliable Wi-Fi technology as an alternative to traditional copper landline phone service. 

Awarded $396k Advanced Manufacturing Growth Centre grant

Collaborative research with Food Agility CRC, UTS & CSU on the development of novel antenna and RF switching technology

In late 2021, Zetifi was announced as the connectivity partner for the Charles Sturt University Global Digital Farm. As part of this project, we also began a research collaboration with the RF and Communications Technologies Laboratory (RFCT) at UTS to develop novel antenna and RF switching technology for this test site and future products, offering the potential for improved signal reception and Wi-Fi range.

Opened US office in Rochester, New York

2022

US patents granted for 'sleepy Wi-Fi' technology

5G Innovation Initiative grant to showcase 5G connectivity in agriculture

Received $932k from Federal Government to upgrade our products for access to the 5G network and evaluate applications in agriculture, including autonomous machinery, on-farm auctions, and the needs of roaming rural workforces. Trials were delivered in partnership with leading agtech and agribusiness partner companies including SwarmFarm Robotics, Hutcheon & Pearce, Elders, Nutrien Ag, and AuctionsPlus.

Completed $100k feasibility study of public Wi-Fi applications for essential services communications as phase one of NSW Government-funded SBIR project

Commissioned two pilot sites in Canada with support from TELUS Ag

Awarded $1m to deliver larger proof of concept of ZetiNet public Wi-Fi platform as phase 2 of NSW Government SBIR Program

After successfully completed the $100k feasibility study earlier in 2021, we were successful in securing $1m from the NSW Government to deliver a larger real-world demonstration of our ZetiNet platform. ZetiNet is an integrated and scalable public Wi-Fi application of our ZetiCell and ZetiRover products to provide public and essential services connectivity via Wi-Fi in areas where phone coverage is unavailable.

Future

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Our Values

1

We are transparent

We communicate openly. We say what we think in plain English. We listen.

2

We evolve to scale

We develop, iterate, remove steps, automate, make it better, repeatable and stable – we are always improving our products and service.

3

We own it

We do what we say. We do everything we can to not let people down and if we fail, we make it right. Always.

4

We focus

We are focused. We stick to the plan. We don’t get distracted.

5

We are proud

We expect good news when people call because our products are high quality, we remove opportunities for failure and are proactive in solving problems.

6

We are invested in the bush

We have made a commitment to our clients, our team and our families to create and build our business in a regional community so we can continue to grow our team with people who understand our customers.