Zetifi and Telstra Labs unite under one roof to accelerate tech innovation

In a strategic move to foster innovation and address common industry needs, Zetifi and Telstra Labs / muru-D have announced a teaming agreement. This collaboration aims to leverage the strengths of both entities in areas such as agriculture and emerging technologies, including AI, IoT, Wi-Fi, and 5G, to unlock new product and market opportunities.

As a testament to the depth of this partnership, Zetifi will be relocating five of its staff to Telstra Labs, Melbourne, starting November 2023. This relocation signifies a commitment to deepening the relationship between the two organisations and accelerating product incubation efforts.

Deon Liebenberg, Strategic Partnerships & Innovation at Telstra Labs, expressed his enthusiasm for the collaboration: “We are thrilled to welcome Zetifi into the Telstra Labs family. This partnership embodies our shared vision for the future of technology and communication. By bringing our teams together, we are poised to drive unparalleled innovation and address the pressing needs of the industry. The future is bright, and we look forward to the groundbreaking solutions that will emerge from this collaboration.”

Echoing the sentiment, Ben Letchford, Chief Technology Officer at Zetifi, shared his excitement: “Uniting with Telstra Labs is a significant milestone for Zetifi. We believe that by working cohesively under one roof, we can amplify our efforts in adjacent technologies and expand our reach to new customer segments. This collaboration is not just about shared space; it’s about shared vision, ambition, and the drive to make a meaningful impact in the tech landscape.”

The agreement between Zetifi and Telstra Labs / muru-D is a testament to the shared vision of both organisations. It underscores their commitment to pushing the boundaries of what’s possible and delivering cutting-edge solutions that address real-world challenges.


Pictured (left to right): Kelvin Ye, Alex Ottenhoff, Deon Liebenberg (Telstra), Connor Smith, Todd Essery (Telstra), Ben Letchford, David Nguyen, Dave Bell (Telstra).

About Telstra Labs / muru-D – Telstra Labs is Telstra’s innovation and research arm, dedicated to envisioning and creating the future of technology and communication. With a focus on emerging technologies such as 5G, IoT, AI, and more, Telstra Labs is at the forefront of driving innovation in the tech industry. For more information, visit Telstra Labs’ website.

Picture of Zetifi


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